All experiments are based on the principle of ‘data stocks' for more information about this system, check out the research page.

//physical game –4-6 players–

–inspired by ‘quartet’–

Become familiar with the data stock and

its ingredients. All these ingredients

are examples of registered data by your

online behavior.

//physical game –2 players–

–inspired by ‘guess who’–

The data economy is all about categorizing behavior and stereotyping people. To understand and predict their behavior best. This experiment is about combining three ingredients (one from [demographic], [sociographic] and [psychographic]) that shapes a stereotyped product. These 24 products are fictional characters and just some example of how (meta)data can be

combined to create. These products are used

in several elements in THE ATTENTION FAIR.

//online game –single player

–inspired by ‘the slot machine’–

A free service is never for free. Platforms like Google, Facebook, and Spotify, are freemium services; they offer you a free service, and you pay with your data. A commonly used system in internet economics.

This game is designed as a freemium service. You don’t pay any money, but you do pay

with data.


You can find the game rules and mechanics under the button ‘explanation’ in the game.


We often are approached as ‘customers’ or ‘users’ from platforms like Google and Facebook.

But when you consider our behavior as the revenue model of these companies, you could say

that we are the product. This installation shows a display of 24 fictional characters, the

so-called ‘products,’ On the front side of the products, you see the three most characterizing elements: a demographic, sociographic and psychographic ingredient. On the side that says

‘this product contains the following ingredients,’ it shows all the behavioristics and scores within the data stock system. At ‘product facts’ you will find all the values and the products’ total values. On the side ‘suggested use’ and ‘behavior analyses,’ you can read which companies and institutions might be interested in using this product.


Speculative advertisements of data

that are offered for sale.


When data has a monetary value, it would be possible for inflation and deflation

to happen. The value of data can increase or decrease. Within the system of data stock, this will mean personal inflation or deflation:

your value can go up or down by a behavior change or an adjustment in your living situation. These signs illustrate pop-ups with notifications when this happens, and how this influences the product value.

//online game –single player

What’s the value of your data? By answering intimate questions about your life, habits, social interactions, health and goals we

can determine the exact amount of co:i:n

you are currently worth, according to

the data stock system.


‘We care about your privacy’ is the most commonly used first sentence of tech-companies their privacy policies. But what comes after that? Endless lines with information, loads

of pop-ups and links. An unreadable and inaccessible text. To make these more readable, I designed a visual language for privacy policies. These flags carry the chapter ‘what kinds of information do we collect’ of the Facebook data policy, version April 19, 2018, in the visual language.

//online experiment

Currently, privacy policies are non-negotiable and created by platforms themselves. You have to accept these, to use the service. In the system of data stocks, you will be the one controlling your data. Meaning you should be the one creating the policy. How do you want your data to be used? What information may companies know about you? Do you want to trade with commercial companies, or donate data for scientific research or innovation? It’s your choice; you make the rules this time.


In this experiment you get to create your privacy policy, using the visual policy language. You can create a statement and give your opinion about how the future of data economics should

look like.


‘Accept the cookies,’ ‘agree to the privacy policy’ and ‘when you use our service, you automatically agree with our policy.’ An average internet user accepts about 1700 privacy policies a year. These are long legal texts which would yearly take weeks of your life to

 read. And what difference will it make? You still have to accept to use the service.

Besides the policies you actively accept, there is also the ‘trusted third party hosting network’ meaning when you accept the policy of a website, you also agree that these terms

apply for their ‘trusted third party hosting network’ with that same click. This book is

a collection of all the 835 policies that you accept when you click ‘agree’ on the cookie button at the

Studio Julia Janssen


      / Design

             / Research

//this project is initiated, developed, designed and executed by Julia Janssen. all content on this website are the property of Studio Julia Janssen