Do you Whatsapp with friends? Instagram memorable moments? Binge-watch series on Netflix? Snapchat pictures with bunny ears? Browse the web? Use Google Maps? Track your running progress with an application? Of course, you do. You love the internet and the opportunities it has created. As do I.


However, using these services require something in return. Something that is easy not to notice or consider. You pay for them, with data. It seems a logical exchange; service for data. But since the amount of data you produce is ballooning, so is the power of big-tech companies.


Your data is the revenue model of the Internet. By generating, analyzing and combining this information, companies personalize content, target advertisements, predict and even manipulate your behavior and needs.


Currently, you, the producer of personal data, have no control over what happens with it. You are a packaged profile of habits, desires and preferences. You are their product, sold for the highest offer. You have been enslaved by the data business.



The Attention Fair is an experiment about the future of ownership rights of personal data. Because you are the product of your own information. I created the system, but you supply the data.



How much will you be worth?

t-shirt €15,00

//fair trade organic cotton and sustainable produced

unisex fit S M L XL


The games, experiments, and visuals in The Attention Fair.

 are designed to both learn and speculate about the data economy. Currently, you the producer of personal data, have

got no form ownerships rights over your data. The future of data should be designed as a system were tech-companies are

not the ones controlling and storing personal information,

but you are yourself.

show that you care about the future

of the ownership rights of data.



Play are you that one to find out how much your online data is worth.

Do you want to know more about all the experiments of The Attention Fair? Go to the experiments page.

Do you want to know more about the system I created? Visit the research page.

tote bag €7,50

//fair trade organic cotton

one size


for sale during the exhibitions or by order.


order instructions:

email to

subject: iamtheproduct

include: which and how many items you would

  like to order, size in case of a t-shirt,

  and address information

the prices are excl. shipping cost.

poster €17,50

//A1 digital print

on semi-gloss paper

Studio Julia Janssen


      / Design

             / Research

//this project is initiated, developed, designed and executed by Julia Janssen. all content on this website are the property of Studio Julia Janssen